Home > Creation >

                      [ 春嬌與志明甜品 ]品牌升級建設

                      上海麓溢廣告傳媒有限公司

                       


                      Chunjiao & Zhiming is a chain desert brand created by Nanjing Avita Food’s Co. Ltd. In the face of fierce market competition, the company hopes to upgrade existing brand visual image, seal the brand differentiation and repositioning.

                      “春嬌與志明“是南京艾味塔餐飲有限公司旗下的連鎖甜品品牌。隨著甜品市場競爭日益激烈,相似度也越來越高,公司之前的視覺形象在時代的進程中已被淘汰,不能過多的吸引年輕消費群的目光;需要對品牌的現有視覺形象進行升級,鎖定品牌的差異化,重新定位。

                      Lu-E shares the creation with you.

                      Lu-E與您一起分享。

                      Lu-E conducted field research, competitive brands analysis and internal interviews in order to make a comprehensive interpretation. Lu-E also extended the brand position of “happy desert” to “an everlasting wonderful moment”, adopted a hand-painted young couple as the brand logo and created a series of romantic stories. All of these are specific and effecitve ways for the brand to impress the target consumers.

                      Lu-E成員經過實地考察、競品分析、品牌內部調研,對品牌進行了全面的解讀。在”幸福甜品“的定位上引申出品牌具體傳播中的表現方式為”一個永恒的美好時刻“。大膽采用插畫風格的年輕男女為品牌標識(logo),同時手繪了幸福系列,用故事化的廣告手法第一時間打動目標客戶。

                      實地考察照:





                      “幸福甜品”系列圖文






                      品牌升級后的VI:
















                      菠萝菠萝蜜免费手机影院视频在线观看