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                      [ Gurain谷霖紅酒 ] 品牌建設與營銷策劃

                       

                      Shanghai Gurain Industrial Co., Ltd. is a trade-oriented enterprise providing high-quality products and services of the imported wines from French, Italy and Spain, with nearly twenty-year extensive operating, managing and marketing experience in commercial field. Gurain is authorized by dozens of prestigious wineries from Bordeaux, Burdundy, Champagne, Alsace, Loire Vally, Cotes du Rhone, and so on as Asian regional agent. Gurain is committed to the promotion and dissemination of wine culture. Her 'Gurain Wine Experience Department, Pudong' has the huge storage capacity and full of varieties, and which is being praised for customers by her unique European style and health, elegant, fashionable wine cultural concept.

                      上海谷霖實業有限公司是一家原裝進口法國、意大利、西班牙高品質產品與服務的貿易企業,有近20年豐富的商業管理經驗。谷霖是波爾多、勃艮第、香檳、阿爾薩斯、羅瓦爾河谷、龍河谷地等數十個國際知名酒莊授權亞洲地區代理商,多年致力于葡萄酒文化的推廣與傳播。旗下的”GURAIN”浦東品酒部,葡萄酒儲量大,品種全,獨具歐洲風情,以秉承“健康、優雅、時尚”的葡萄酒文化而在業內知名。

                      Lu-E shares the creation with you.

                      Lu-E與您一起分享。

                      Lu-E成員為其品牌視覺進行了創意,并應邀為其進行營銷策劃服務。

                      面臨挑戰:了解客戶所需,并挖掘葡萄酒背后消費者感興趣的故事,抓人眼球;探究品牌自身的文化理念,與葡萄酒文化相結合,并進行推廣與傳播。

                      解決方案::谷霖實業以“提供最正宗的法國葡萄酒”為使命,以“以客為本、以質求存、以優取勝、以精圖新”的核心價值觀,致力于葡萄酒文化的推廣與傳播,打造健康、優雅、時尚的葡萄酒文化理念。畫冊通過展現企業介紹、企業文化、品酒部、酒窖設計、誠邀加盟商、酒品介紹等部分來展現品牌理念與葡萄酒文化,賦予產品以文化,使人品味美酒的同時品味濃濃的文化溫情。
















                      基于多次調研和溝通,Lu-E為谷霖葡萄酒營銷創意,以“舌尖上的新文化:中國蟹遇到法國酒”為主題,推出蟹+酒組合,全力打造差異化品牌特色。





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