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                      [ China Gold Deal 中鈔國鼎 ] 形象創意傳播方案

                       

                      China Gold Deal Investment Co., Ltd. is a large state-owned company combined research, development, manufacturing and sales of banknote printing and minting derivatives with precious metals investment, anti-counterfeiting printing and international precious metals trade. In order to promote the sales of its gold products and collecting products, the company needs to expand the brand awareness, reputation and loyalty in the target market..

                      中鈔國鼎投資有限公司,是一家集印鈔造幣衍生產品研發制造與銷售、貴金屬投資、防偽印制和國際貴金屬貿易為一體的國有大型公司。為了促進其黃金制品及收藏類產品的銷售,品牌需要擴大在目標市場的認知度、美譽度與忠誠度。

                      Lu-E shares the creation with you.

                      Lu-E與您一起分享。

                      In answer to that, Lu-E made a brand image creative communication plan for its offline promotion in Shanghai.

                      根據需求,Lu-E成員為品牌在上海的線下推廣做了品牌形象的創意傳播方案。

                      面臨挑戰:短時間內對品牌進行線下推廣,讓更多人關注了解企業理念與產品價值。

                      解決方案:對品牌宣傳形象進行設計,以黃金為主色調,體現產品特點。宣傳語字體采用中國書法,展現品牌厚重底蘊。宣傳海報以白色為底,更顯簡潔高端,加深觀看者印象。

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