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Home > Creation >

[ OTIS奧的斯 ]曳引機品牌建設

Otis is one of the world largest elevator companies with strong presence in China. In 2007, Otis and Blue Light (a leader in design and manufacturing traction machine in China) formed a joint venture company called Blue Light Otis Traction Machine Co. Ltd. Almost all of BOMCO sales are to Otis and Otis related companies worldwide. Now, one of BOMCO immediate business focus is to accelerate its sales to other elevator companies within China. To do that, BOMCO needs to start develop its brand and brand awareness, product positioning, unique selling proposition, marketing tools including a website. 

Otis是全球最大的升降機公司之一,中國是它的重點業務分布區。在2007年,Otis與中國曳引機生產與設計的領軍企業Blue Light合資創辦了Blue Light Otis Traction有限公司——簡稱為BOMCO。一直以來,BOMCO幾乎只針對全球的Otis和與Otis有關的公司進行銷售,然而隨著戰略發展需要,業務焦點變成了迅速和大力地增加銷售予其他中國境內的升降機公司。

Lu-E shares the creation with you.

Lu-E與您一起分享。

面臨挑戰:除了Otis以外,BOMCO不把機器賣給其他公司,也不讓其他公司用其機器。因此,BOMCO的品牌和產品認知度屬低。

解決方案:1.從視覺開始就要給人信任感、親近感。2.要有精確的品牌形象定位。3.從品牌性格上面表現安全、可靠、耐用。




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